StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

BUSINESS RESEARCH TEAM RESEARCH - Assignment Example

Cite this document
Summary
While the South Korean technology giant, Samsung Electronics Co., remains the leading smartphone vendor with a 32% global market share during the last quarter of 2014, it currently faces one of the deadly challenges, stiff competition, that is threatening its market dominance…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
BUSINESS RESEARCH TEAM RESEARCH
Read Text Preview

Extract of sample "BUSINESS RESEARCH TEAM RESEARCH"

SAMSUNG FACES THE CHALLENGE OF COMPETITION [Insert al Affiliation] While the South Korean technology giant, Samsung Electronics Co., remains the leading smartphone vendor with a 32% global market share during the last quarter of 2014, it currently faces one of the deadly challenges, stiff competition, that is threatening its market dominance. Its global market share has been plummeting by approximately 1% every year over the past five years, a record that has left its executives stunned.The smartphone market is anticipated to proliferate as it incessantly takes the market for feature phones.

However, competition is escalating in emerging markets where Samsung expected to reap heavily. This has been attributed to the entrance of manufacturers such as Micromax Mobile, Lenovo, Huawei, and Xiaomi, which have brought in low-priced products with high performance and high-end specifications (Trefis, 2014). Consequently, these competitors have been finding indulgence and favor among aspirational, budget-mindful consumers who feel that their tastes, preferences and needs are sufficiently met by the companies.

Emerging markets are proving to be troublesome to Samsung due to its inability to compete effectively with the new entrants that bring in innovation, more customer-tailored products and services, and low prices that consumers find attractive. Emerging markets that were once lucrative to Samsung have now turned into a liability (Trefis, 2014). What is hurting Samsung most is the sheer fact that consumers have decided to expand their horizon and seek other brands that the market provides. Apparently, due to competition, Samsung is losing its loyal customer and might soon be operating at a loss unless the management takes an immediate corrective action to contain the competition and electronics market.

ReferenceTrefis, T. (2014). Samsungs Smartphone Business Faces Challenges Despite Strong Sales Growth. Retrieved February 15, 2015,

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“BUSINESS RESEARCH TEAM RESEARCH Assignment Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from https://studentshare.org/business/1678300-business-research-team-research
(BUSINESS RESEARCH TEAM RESEARCH Assignment Example | Topics and Well Written Essays - 250 Words)
https://studentshare.org/business/1678300-business-research-team-research.
“BUSINESS RESEARCH TEAM RESEARCH Assignment Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/business/1678300-business-research-team-research.
  • Cited: 0 times

CHECK THESE SAMPLES OF BUSINESS RESEARCH TEAM RESEARCH

Bubble Tea in Singapore

Market research This research is aimed at guaranteeing generation of customers' desire for Cha Time brand and not the firm's assumptions of their wants.... This research is yet to be undertaken in an attempt to supplement the sale of bubble tea in public places.... This research will enable reduction of risks for its trial in the novel household market in Singapore.... The aim of this research is to establish the growth of bubble tea industry in employing household delivery....
3 Pages (750 words) Research Paper

Business Continuity Planning

BUSINESS CONTINUITY PLANNING Name Here Name of Institution City, State Date Proposal research topic: Business continuity planning Content of the research paper: Jones (2011) argue that business continuity planning play an essential role of reducing the consequences of significant disruption that an organization can face.... In this research paper, I will explore the steps that business can take to develop an efficient business continuity planning that will boost the preparedness to face disaster....
4 Pages (1000 words) Research Paper

AT&T : Teamwork Research Paper

This research examines the kinds of teams this company implements.... Each team then works towards accomplishing the specific project goals.... While collaboration is a major emphasis in the information technology department, the organization also has measures that ensure each team member upholds their portion of the responsibilities.... Specifically, each team member is required to submit weekly or daily progress reports to their managers to ensure that adequate progress is being accomplished....
4 Pages (1000 words) Research Paper

Research Brief: Women and Minorities as Strategy

research Brief: Women and Minorities as Strategy 1.... board of directors and executive team?... Diverse board of directors and executive team in a particular workplace of an organization include the individuals possessing different experiences, as well as ways of thinking, cultural backgrounds, ethnicities, departments and being of different age.... hellip; One of the strategic advantages of possessing a diverse board of directors and executive team is that it can better comprehend the nature of the key stakeholders as well as the customers who belong to dissimilar backgrounds....
4 Pages (1000 words) Research Paper

The Most Effective Motivational Scheme

The study materials we had been very helpful and lecturers helped us during the research.... To get the desired results, I will start having more conversations with my team members and employees in my business.... Reflection The basic concept which I understood is that group or team dynamics is a system of the psychological and behavioral process which occurs within a social group.... According to my understanding of the whole process, it is very important to make a smooth group flow in order to run the business....
6 Pages (1500 words) Research Paper

The Worlds Leadership

Therefore, in order to achieve success, the leaders have to set the pace for the rest of the team to follow because leading a crowd or a team may be extremely challenging.... Reflection of World's Leadership Name Institution Date Introduction Truly, a successful leader has a blend of qualities....
11 Pages (2750 words) Research Paper

A Critical Evaluation of Virtual Teams

The first is that at least a member of the team has to be located in a different location, time zone or organization.... Secondly, communication within the team is done mainly through the use of Internet and electronic media.... It is quicker to set up a virtual team to strategize on short-term response measures to mitigate the effects of a competitor while the company devises a long-term strategy.... In today's rapidly changing business environments due to disruptive innovations organizations cannot afford to be laggards....
6 Pages (1500 words) Research Paper

Human Resource Planning at Research in Motion

The company was formed out of the need to improve exchanges among corporate and individuals, by Human resource management at research in Motion Introduction research in Motion (RIM) is a telecommunications company operating in many nations across the globe.... Blackberry: the inside story of research in Motion.... RIM should use a market oriented team to effectively gauge entry points in a new market, and adopt the best approaches to appeal to these markets....
2 Pages (500 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us