StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Pepsi vs coca in india case - Essay Example

Cite this document
Summary
Both companies have huge financial resources and adept marketing capabilities to compete successfully. As a result, there is intense competition between these two companies in all markets that they operate…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.8% of users find it useful
Pepsi vs coca in india case
Read Text Preview

Extract of sample "Pepsi vs coca in india case"

Coke and Pepsi Learn to Compete in India Coca-Cola and PepsiCo are behemoths operating in the beverages market. Both companies have huge financial resources and adept marketing capabilities to compete successfully. As a result, there is intense competition between these two companies in all markets that they operate in. The Indian market is no exception. While there is very little to choose from between the two companies, at the end of the day, one company will emerge as the champion with higher market share and greater profitability.

The ensuing discussion highlights aspects that suggest PepsiCo has better long- term prospects for success in India.First Mover Advantage PepsiCo entered India in 1986 by forging a joint venture with Voltas and Punjab Ago. Coca-Cola reentered India in the early 1990s when the Indian government adopted the policy of liberalization, privatization and globalization. By that time, PepsiCo had already acquired 26 percent of the cola segment. Coca-Cola could not eat into the market share of existing players as the beverage market was in the growth phase.

Vast Portfolio PepsiCo has been actively strengthening its non-cola portfolio in India. The company has diversified into the lemon and orange segment of carbonated drinks and has also launched its brand of juices. PepsiCo garners one-fourth of its revenue from the non-cola segment and is well poised to capitalize on the consumers changing tastes and preferences. One the other hand, Coca-Cola’s flagship brands; Coke and Thums Up are cola drinks. PepsiCo has also launched its Aquafina brand of bottled mineral water in India.

The company has captured a significant market share in the bottled water market which is expected to grow steadily in the future. Gatorade Sports Drink The vast product array of PepsiCo also includes Gatorade, a well established international sports drink brand. The growing health consciousness amongst Indian consumers is likely to help Gatorade gain further traction in the Indian market. The emergence of sports and exercises in the daily regimen of Indian consumers bodes well for PepsiCo.Appropriate Advertising PepsiCo uses appropriate advertising and sales promotion tactics keeping in mind the Indian culture.

Sponsorship of cricket and football tournaments and celebrity endorsements has struck the right chord with PepsiCo’s target market in India.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Pepsi vs coca in india case Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Pepsi vs coca in india case Essay Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/marketing/1656926-pepsi-vs-coca-in-india-case
(Pepsi Vs Coca in India Case Essay Example | Topics and Well Written Essays - 250 Words)
Pepsi Vs Coca in India Case Essay Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/marketing/1656926-pepsi-vs-coca-in-india-case.
“Pepsi Vs Coca in India Case Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/marketing/1656926-pepsi-vs-coca-in-india-case.
  • Cited: 0 times

CHECK THESE SAMPLES OF Pepsi vs coca in india case

Dr. Pepper Snapple and Competition

This mission is in line with the company's competitive strategy because through market penetration and market development, it will manage to beat both coca-Cola and Pepsi.... The paper “Dr.... Pepper Snapple and Competition” looks at Dr.... Pepper Snapple Group, which is among the leading soft carbonated and uncarbonated drinks company in North America with an estimated yearly revenue of $5....
7 Pages (1750 words) Case Study

Compensation Practice at PepsiCo Incorporated

It operates in a very competitive environment but its main competitor is the coca-cola company.... It was formed in 1965 after the merger of pepsi-cola Company and Frito-lay, Inc.... Choosing the right compensation strategy is crucial for a company that wishes to maintain a sustainable competitive advantage....
7 Pages (1750 words) Case Study

Due Diligence of PepsiCo

The company made progress by concentrating on expanding its markets in india, Brazil, Mexico, China, etc.... Today's soft drink beverage market has reached its zenith, right from the evolution of coca Cola.... Soon came Pepsi Cola, which transformed into coca Cola's main rival.... reeti 24/2 Due Diligence of PepsiCo EXECUTIVE SUMMARY Today's soft drink beverage market has reached its zenith, right from the evolution of coca Cola....
2 Pages (500 words) Case Study

Coca Colas Marketing Strategy

Coca Cola's Marketing Strategy: A case Analysis2.... This paper “coca Cola's Marketing Strategy” will discuss in particular the different definitions of marketing given by famous book authors and marketing organizations all over the world.... nbsp;… Throughout the paper, coca COLA Company is used as the main focus and object of discussion.... The paper aims to answer questions such as how do coca Cola's marketing strategies contribute to its growth and success?...
7 Pages (1750 words) Case Study

Business Economics and Finance

Coca-Cola is also the subject and foundation stone for numerous marketing operations and sales management case studies.... ethodology: The analysis of this case specifically on the strategy for business development adopted by Coca-cola as also the operational, financial decisions taken by the management at various points of time and its impact primarily on the market share of the company in the primary market place i.... Various publications, data from various marketing related academic websites is also referred to in the analysis of this case....
11 Pages (2750 words) Case Study

Pepsi - the Magic of Marketing in the 21st Century

The fiercest competition comes from the side of coca Cola.... The study "pepsi - the Magic of Marketing in the 21st Century" discusses all aspects of the marketing strategy adopted by pepsi for the successful marketing of its drink, how the company has made their marketing consumer-focused as well as the manner in which they have revolutionized from the time the product came into being.... nbsp; … pepsi is a carbonated drink that was developed in the United States of America as Brad's drink in 1898 and in its existence, of more than a century; it changed its name twice....
8 Pages (2000 words) Case Study

The New Talent Acquisition Frontier

The case study "The New Talent Acquisition Frontier" presents that the brand value and profit generation of a modern corporate company depends on its sustainable activities in business.... hellip; This paper will analyze the sustainability initiatives of two popular multinational companies coca Cola and PepsiCo.... The paper will conclude that PepsiCo is the leader in terms of sustainability activities when compared with that of coca Cola.... Then this framework is used to understand the sustainability measures that have been adopted by two of the largest beverage companies, PepsiCo and coca Cola Company....
10 Pages (2500 words) Case Study

History of PepsiCo Company

The company started concentrating on unsaturated and emerging markets like india, China, Eastern Europe and Russia where Coke was not very aggressive.... epsi had commenced international sales in the 1950s but coca-Cola (coke) continued to be global market leaders.... Soon the company had an entirely new management team and they became a formidable challenger to the arch-rival coca-Cola.... In these countries, PepsiCo started relying on bottling joint ventures and pepsi-owned bottling operations....
7 Pages (1750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us