StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Integrated Marketing Strategy Adopted by General Motors - Case Study Example

Cite this document
Summary
The paper "Integrated Marketing Strategy Adopted by General Motors" is a good example of a marketing case study. Communication with customers is a vital aspect that shapes the manner in which organizations perform and determines the chances of succeeding or not. Identifying and using the correct channel through which proper implementation of integrated marketing tools will help to shape the performance and determine the long-term success…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.8% of users find it useful
Integrated Marketing Strategy Adopted by General Motors

Extract of sample "Integrated Marketing Strategy Adopted by General Motors"

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Integrated Marketing Strategy Adopted by General Motors Case Study Example | Topics and Well Written Essays - 3750 words, n.d.)
Integrated Marketing Strategy Adopted by General Motors Case Study Example | Topics and Well Written Essays - 3750 words. https://studentshare.org/marketing/2069531-written-project-specific-information-please-see-the-file-below
(Integrated Marketing Strategy Adopted by General Motors Case Study Example | Topics and Well Written Essays - 3750 Words)
Integrated Marketing Strategy Adopted by General Motors Case Study Example | Topics and Well Written Essays - 3750 Words. https://studentshare.org/marketing/2069531-written-project-specific-information-please-see-the-file-below.
“Integrated Marketing Strategy Adopted by General Motors Case Study Example | Topics and Well Written Essays - 3750 Words”. https://studentshare.org/marketing/2069531-written-project-specific-information-please-see-the-file-below.
  • Cited: 0 times

CHECK THESE SAMPLES OF Integrated Marketing Strategy Adopted by General Motors

Strategic Management at Mitsubishi Motor Sales of America Inc

  Question 1 The strategy that has been adopted by the company of Mitsubishi Motor Sales of America Inc has helped ensure that the company is able to address the needs of its customers in a well managed and cost-effective manner.... It has been observed that the role of the system is such that the management ensured that there was the outsourcing of the calls greater segregation and categorization of the options from which the customers could choose from, and training of the employees in multiple areas so that greater flexibility could be adopted within the system (Birkin, M, 1994)....
7 Pages (1750 words) Assignment

Positioning School: the Analytical Process of Strategy Formation

It adopted most of the premises used in the planning and design schools as well as their key models.... It adopted most of the premises used in the planning and design schools as well as their key models, but the Positioning School concentrated more on the significance of strategies themselves rather than their process of formulation.... This provides a clear explanation of how the Positioning School adopted the name Strategic Management.... The Positioning School examines the analytical process of strategy formation....
6 Pages (1500 words) Case Study

Key Elements of the Strategic Plan

… The paper "Key Elements of the Strategic Plan" is an outstanding example of marketing coursework.... The paper "Key Elements of the Strategic Plan" is an outstanding example of marketing coursework.... marketing Plan The marketing plan aims at ensuring that the company is able to venture into the market, sell a substantial amount of products to break even, retain customers and also reach out to more consumers in order to expand the market (Pulendran, Speed & Winding 2003, p....
12 Pages (3000 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us