StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Alternative - Essay Example

Cite this document
Summary
The Alternative, Healthier Options for People on the Go, is a fast food chain that will conquer most major cities in Australia offering a healthier product line in the fast food arena. It will address the growing concern of people on the go to have a better choice when it comes to food served at speed, so that image conscious individuals from the university to young urban professionals will have great-tasting low calorie salad, burger with white meat patties, fat-free meat pies and refreshing fruit juices.
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.3% of users find it useful
The Alternative
Read Text Preview

Extract of sample "The Alternative"

Download file to see previous pages

That despite their fast paced lifestyle that leave little room for preparing food, a better option for healthier food is available and easily accessible just around any city corner, or online, as The Alternative also has its own website to sell, promote its products and connect with customers. Called the marketing tactics known as the "Four Ps", price, place, product and promotion is a simple approach to unique blending of product or service presentation. Most companies may opt to increase these Ps to include people, physical evidence and process (MT, 2000), and these shall be discussed intensively for The Alternative.

Considering that The Alternative serves a segment that desires to look good, it is imperative that quality beyond the basic need of providing for hunger and appetite is included in the package. Price of The Alternative products is definitely higher than most regular fast food industry players that offer the traditional fat laden burgers, meat pies and carbonated water. Nevertheless, to consider value for money, customer is enticed to choose The Alternative for its immediate and long term effect on the physical well-being of the person.

With a healthy diet comes a shapely and to-die-for physique, healthy skin, face and body, thus, the high cost of beauty and health maintenance, doctor visits and medications are offset.Place Modern minimalist appeals to most university students and young urban professionals. It fits their active lifestyle and compensates for the burgeoning mass production of most commodities. This is why The Alternative had chosen minimalist architecture and hip interiors to cater to their clientele. The website also provides for a complimentary cyberspace that connects with its young market.

By embracing the concept of simplicity and fluidity, most The Alternative chains employ scaled-down less-is-more interior design of high ceiling supported by impressive columns allowing carefree movement and casual dining, yet does not steep down to bland and tasteless as works of art also decorate the place inside and out in the form of green topiaries, corner ikebana arrangements and framed paintings on walls.The Alternative outlets are located in most major cities near parks, offices, shopping, and fitness centres all over Australia.

ProductHealthier Option for People on the Go, The Alternative offers low-calorie dressing on most vegetable and fruit salads that comprise the majority of their menu, white meat patty burgers, vegetable dishes, fruit juices, and even fish patties in lieu of meat burgers. Each serving shall have in its packaging calorie and nutrients content to enable weight watchers to be aware of their daily intake, thus allowing for control. The menu shall include meat, fish and mushroom burgers, Singapore-style vegetable fries, Western and Eastern vegetable salads, meat and fruit pies, a variety of fresh fruit shakes and juices.

Use of organic materials in most of its packaging, from recycled paper menus and placemats, waxed paper plates and cups, to recyclable paper bags also speaks to the healthier option motto of The Alternative.PromotionsThe Alternative advertisements and promotions shall use

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Alternative Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1514596-the-alternative
(The Alternative Essay Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.org/miscellaneous/1514596-the-alternative.
“The Alternative Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/miscellaneous/1514596-the-alternative.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Alternative

THE ALTERNATIVE CITY

The Alternative city Name Institution Hammarby Sjostad is a new district on waterfront located to the south of Stockholm, Sweden.... The district offers 10,000 apartments, housing a population of about 25,000 and 200,000 meters square land of commercial activities, which attract many people to work in the area (Ahlroth, 2011)....
5 Pages (1250 words) Term Paper

New Political Macroeconomics

New political macroeconomics There are four main models to describe the political business cycle.... Opportunistic and partisan models were the initial models while after their failure and with the emergence of rational expectation doctrine they developed being modified as rational opportunistic model and rational partisan model....
3 Pages (750 words) Essay

The Alternative Existence System for Scotland

The devolution of political system in Scotland is an amazing story.... Scotland, which was once a poor and apparently backward society has now transformed to one of the world pioneers of industrialisation and a distinguished centre of intellectual life in the eighteenth century.... hellip; This was mainly due to the high political consensus of the Scottish people....
11 Pages (2750 words) Essay

The Alternative Solutions for Emerson Ross and Partners

The paper “The Alternative Solutions for Emerson Ross and Partners” provides an in-depth analysis of the Emerson Ross and Partners Case Study.... nbsp;… The paper goes on to provide The Alternative solutions that are available to the company to rectify their problems....
10 Pages (2500 words) Essay

Blacks and Whites in America: The Alternative Beats of the Same Heart

An essay "Blacks and Whites in America: The Alternative Beats of the Same Heart" outlines that the author provides a picture of mini-America, with the interplay of different characters.... Their actions and counter-actions, arguments and counter-arguments are often painful.... hellip; The terminating point of their mutual hostility and jealousy is the color of their skin....
6 Pages (1500 words) Essay

The Alternative Theories of the Demand for Money

This paper "The Alternative Theories of the Demand for Money" focuses on the fact that money is a valuable asset in our economy that provides liquidity.... The demand for money is displayed by the desired holding of it in the form of cash or bank deposits.... nbsp;… The economists over time have developed many theories related to the demand for money which at times has created different views with respect to the role of money in our economy....
20 Pages (5000 words) Research Paper

The Alternative Methods of Improving Surface Finish during the Building Process Parts

This paper "The Alternative Methods of Improving Surface Finish during the Building Process Parts" discusses post-processing parts in selective laser melting (SLM) machine.... The term paper considers manufacturing technologies and product development.... hellip; Additive manufacturing (AM) technology has offered new insights into the development and design of products, as ergonomic models and visual aesthetic can be developed with minimal tooling and labor requirements....
8 Pages (2000 words) Term Paper

Cognitive Behavioral Therapy and Gestalt Therapy

… Compare and contrast two of The Alternative approaches to therapy (Cognitive Behavioral therapy and Gestalt therapy)IntroductionCBT comes from a combination of cognitive and behavioural.... Cognitive therapy is a kind of therapy that pays close Compare and contrast two of The Alternative approaches to therapy (Cognitive Behavioral therapy and Gestalt therapy)IntroductionCBT comes from a combination of cognitive and behavioural....
9 Pages (2250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us