StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Amusement Park Promotion - Essay Example

Cite this document
Summary
Amusement Park Promotion Creating own business involves careful consideration about each step of the future performance, beginning with formation of the idea in your mind and ending with its practical implementation. Even well-established and successfully functioning companies require constant monitoring and elaboration of methods that are aimed to improve enterprise’s name recognition and demand for its products…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Amusement Park Promotion
Read Text Preview

Extract of sample "Amusement Park Promotion"

Amusement Park Promotion Creating own business involves careful consideration about each step of the future performance, beginning with formation ofthe idea in your mind and ending with its practical implementation. Even well-established and successfully functioning companies require constant monitoring and elaboration of methods that are aimed to improve enterprise’s name recognition and demand for its products. Principles of marketing, which operates in all spheres of entrepreneurship, help to bring together customers and sellers in the market for concluding deals, which have to be profitable for both sides.

Without promotion proposed goods and services may never reach consumers, because according to Britt, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” (as cited in Huddle, 2011, p.2). In this respect, the work of marketing department plays one of the most important roles in the future performance of any company, influencing on its profitability and prosperity. To satisfy the requirements of leadership, concerning season ticket holders of amusement park, it is imperative to implement the most effective instruments of promotion policy that is directed to give customers full information about services and persuade potential consumers to purchase them.

Therefore the main goal of promotion is to raise demand for park’s services and convert occasional visitors to constant clients. Analyzing effectiveness and costs of all types of promotion, it is recommended to use advertising and sales promotion methods. First of all, it is important to influence on customers’ decision to choose amusement park with a help of flexible policy of discounts. It may be useful to reduce the price of season ticket such way that buying occasional ticket will be less economic for visitors.

Being provided with attractive price for season ticket, consumer may be stimulated to purchase it that consequently will increase number of attendances in the amusement park. Moreover, analyses of competitors’ price policies may give additional advantages in implementation of own discounts. In addition, it is recommended to ensure customers with one-time action. For example, to raise people’s awareness about the services of the company, it may dispense special coupons that give opportunity for visitors to buy only one ticket and get the second one for free.

During this action frequency of visits will increase that affects the demand level and price. The more people find out about amusement park, the more visitors may be motivated to become constant clients. Coupons should be printed in local magazines and sent to customers on e-mails. That will allow people to print and use them during period of action. Also in places of mass gathering that is near trade centers or educational institutions company may distribute flyers with full information about the action and its stipulations to increase popularity of mentioned amusement park.

For converting visitors to season ticket holders it is suggested to use instruments of methodic that is called AIDA. It is supposed to be implemented in four steps. The first one requires attraction of people’s attention to the services. With this aim it is suggested to use billboards and leaflets, telling about competitive prices for season tickets. Second step presupposes to rouse interest of visitors. This can be achieved with a help of mentioned action, which allows getting one additional ticket for gratis.

Third step is aimed to provoke a desire of people to become consumers. The initial task is to make semblance of the purchase and convince visitors in fact that they have already become season ticket holders. For instance, company may provide special season tickets that will let customers to visit amusement park for three times instead of one attendance. In this case, taking into account that pass for one occasion costs relatively 15 dollars, suggested ticket for three times should cost 30 dollars instead of 45 dollars, consequently, visitors will save extra money.

Moreover, buying one ticket for three attendances customers will be able to see advantages of such purchase, when they pay only once and may visit park without any payment later on. In this respect, suggested test tickets for several visits will reveal convenience and economy, due to which occasional visitors should be converted to season ticket holders. Also for motivating people to become constant visitors of the amusement park it is recommended to reward each season ticket holder with guaranteed present.

It can be inexpensive presents such as a cap or T-shirt. In addition, company may provide periodical drawing for only season ticket holders, with a help of which they are able to win free tickets for the next season. Such privilege may play significant role in making customers’ decision and forming demand for season tickets. Finally, successfully implemented three mentioned steps of AIDA will lead to the fourth one that means real purchase. Consequently, to achieve stated goal of the marketing department it is recommended to use flexible policy of prices and discounts, advertising methods, such as flyers, coupons, billboards, leaflets, e-mails, and recurrent actions that will let consumers to see all positive stipulations of buying season tickets.

References Ailawadi, K. L., Beauchamp, J. P., & Donthu, N. (2009). Communication and promotion decisions in retailing: A review and directions for future research. Journal of Retailing, 85(1), 42–55. Huddle, J. (2011). Speaking of. Cabarrus Business, 11(4), 2. Laaksonen, P. (1994). Consumer involvement: Concepts and research. New York, NY: Routledge.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Amusement Park Promotion Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved de https://studentshare.org/other/1423192-amusement-park-promotion
(Amusement Park Promotion Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/other/1423192-amusement-park-promotion.
“Amusement Park Promotion Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/other/1423192-amusement-park-promotion.
  • Cited: 0 times

CHECK THESE SAMPLES OF Amusement Park Promotion

Strategic Marketing Management

Walt Disney Parks and Resorts is seeking new opportunities for revenue growth within the amusement park industry that is currently in the maturity stage in Europe and the United States.... This section provides a macro and micro-level analysis of the market, review of the amusement park industry, consumer and competitor analyses, and a brief internal analysis of the competencies currently sustained by Walt Disney Parks and Resorts' organisational model.... PESTEL analysis The political environment, both domestically and internationally, are relatively favourable for support of amusement park businesses....
12 Pages (3000 words) Essay

Veega Land-An Amusement Park

This case study is in fact looking at the details of a real world situation in an amusement park cum Resort.... Spread over 30 acres of landscaped space, built to international standards and impeccably maintained, Veega Land has a mind boggling array of sophisticated rides to thrill anyone till one can't take any more" (Veega Land) Veega Land amusement park is situated in the outskirts of Bangalore City in the South Western part of India.... A System Based Diagnosis of the Situation The issue is to improve the promotion process to stabilise the customers flow to a certain extend during the peak season and off season....
12 Pages (3000 words) Case Study

Environmental Analysis of Gold Coast Theme Park

A theme park is described as, "an amusement park that is organized around some theme (as the world of tomorrow)".... hellip; The purpose of a theme park is to satisfy the amusement needs.... Theme park facilities are services provided to customers.... In the recent era though, different distribution channels are coming up including conjoint branding activities or branding partnerships as is seen in the case of Volvo teaming up with Legoland, a theme park in California for their marketing activities....
16 Pages (4000 words) Research Paper

Service Operations and the Hospitality

Intangible services are those that… At a theme park, these types of services include the personalised experience between different staff members and the customers or special events that are participatory in nature.... Especially in an organisation as complex as a multi-level theme park, customer satisfaction is the primary operational goal at the business....
10 Pages (2500 words) Essay

Triangle Solutions

The company is now planning to provide a new kind of amusement park for… amusement park would be located in Washington D.... The company would like to bring the city a new kind of ‘fun' look with this amusement park.... The company is now planning to provide a new kind of amusement park for the consumers.... amusement park would be located in Washington D.... The company would like to bring the city a new kind of ‘fun' look with this amusement park....
2 Pages (500 words) Essay

Effect of Video on Academic and Psychological Achievement

Engineering got additionally created for amusement and relaxation.... The following paper under the title "Effect of Video on Academic and Psychological Achievement" provides detailed information on whether the recurrence and sorts of video games influence understudies' academic and psychological achievement and psychological state....
7 Pages (1750 words) Research Proposal

Marketing - the Usage of Different Media to Promote Various Products and Services

Most of the brands require proper advertisement to effectively create an impression… The report will also describe a design of promotional campaign for a newly launched amusement park. The management has allocated a huge portion of budget to promote the new brand of instant coffee.... The important media for the promotion are sponsorship, television and print media....
7 Pages (1750 words) Essay

Managing Strategies in Amusement Park Cum Resort

This case study is looking at the details of a real world situation in an amusement park cum Resort.... Spread over 30 acres of landscaped space, built to international standards and impeccably maintained, Veega Land has a mind-boggling array of sophisticated rides to thrill anyone till one can't take any more” (Veega Land) Veega Land amusement park is situated in the outskirts of Bangalore City in the South Western part of India.... “Veega Land, Indias first water theme park, has since its inception been an irresistible attraction for hundreds of thousands of fun loving people of all ages from all over India....
12 Pages (3000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us