StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Dynamics of Design High Street and High Design - Essay Example

Cite this document
Summary
This paper essentially revolves around the premise that design high street and high design are two different genres of design and perception in the sphere of interpretative theories. These theories have to do with the post modern and modern side of things…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
The Dynamics of Design High Street and High Design
Read Text Preview

Extract of sample "The Dynamics of Design High Street and High Design"

Download file to see previous pages

The modern theory sticks to the similar assumption that jeans are a comfort statement, yet it also stresses on the fact that it is a necessity. Here, the modern theory takes off on a more interpretative note. While a pair of jeans are a necessity, the tone for luxury has been set by celebrities lending their names to a line of jeans and other designer jeans that 'fit and look better' than the normal brands. For example, while most people would opt for a pair of Lee or Levis', design high street fashion is achieved with Zara and Marks and Spencers', and high design is achieved by a couture label like Armani or that of Victoria Beckham's.

On the other hand, within the modern theory comes the second twist. Here, design high street meets high design to a great extent when a celebrity endorses a certain brand. This can be better understood through the following lines: When something has been perceived, then it has been noted and the message is recorded. In the words of psychologist, W. H. Ittelson and F. T. Kilpatrick, perception can't be definite, of 'what is'. Rather what we perceive is created by ourselves, which is mostly based on past experiences (Arnorld,1992).

Also people's perceptions of brand are governed by some factors which are personal and public. It is one of important challenges for an advertiser trying to reach the customers, either by any form of mass communication like newspaper, or television ad so that they could notice it. Even sometimes the consumer miss out some messages directed to them. So the main thing is to give them exposure. (Arnold, 1992, p. 241). For example if all the ads are in colors then a black and white will be noticed.

So by this the customers attention can be taken. Awareness: Awareness implies that the message has made an impression on the audience or reader, who can then identify the pair of jeans. Although awareness is a low form of impact, but it is objective of a great ad. Relative low level of attention can create minimum awareness for low interest product (Sudijic,1985). . Brand equity: This is a very important concept from 1990s. This refers to the use of respected brand name to add value to the jeans.

Branding is a way to help the customer's memory

...Download file to see next pages Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Dynamics of Design High Street and High Design Essay”, n.d.)
The Dynamics of Design High Street and High Design Essay. Retrieved from https://studentshare.org/business/1501795-the-dynamics-of-design-high-street-and-high-design
(The Dynamics of Design High Street and High Design Essay)
The Dynamics of Design High Street and High Design Essay. https://studentshare.org/business/1501795-the-dynamics-of-design-high-street-and-high-design.
“The Dynamics of Design High Street and High Design Essay”, n.d. https://studentshare.org/business/1501795-the-dynamics-of-design-high-street-and-high-design.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Dynamics of Design High Street and High Design

Computing technology in aircraft design

In this essay it is explained the development of design, manufacturing and quality control from the It also discuss the advantages such as reduced production cost, improved time management, advanced method of quality control system, product consistency, in time to market and improved customer satisfaction.... The search space is narrowed down to a small number of design concepts that are explored in greater depth.... Aerospace design is largely a functional discipline… Today, digital manufacturing reaches all aspects of manufacturing from product design to customer service....
11 Pages (2750 words) Essay

Fashion Design

It is an art that revolves around design of apparels or clothing, accessories and shoes.... Fashion design is dynamic and changes with time.... hellip; The essay "Fashion design" explores the importance of this art in our modern life.... The paper gives detailed information about fashion....
5 Pages (1250 words) Term Paper

Aesthetics in Web Design

Visual elements will include critical insight into the effects of color use, design, pictures, typography, video clips and flash animations.... Website design aesthetics anglicizes how much a web site engages its viewers at a first glance, demographic compliance; and market expectations or intended population....  Web design Aesthetic Considerations• SimplicitySimplicity in a web design refers to an approach of expressing of putting forth any information in a complete yet economic way....
4 Pages (1000 words) PowerPoint Presentation

Design Thinking Is Regarded as a Multidisciplinary

This paper will explore the concept and definition of design thinking. Design Thinking is regarded as a multidisciplinary, Design thinking is usually incorporated often into the innovation process as well as organisation.... Since the process of design thinking is commonly iterative, there exists a lot of starting points.... However, in its most basic form, design is an action, or a process.... This led to the creation of the term design thinking....
12 Pages (3000 words) Essay

The First Thing to Consider When Handling the Design Project

Even as the project will be ongoing, more literatures will be assessed to further enhance creativity and expand the scope of ideas in terms of design.... In carrying out the design project, design methods have been sought that can be relevant throughout the design process.... This implies gathering the necessary design literatures.... When it comes to online search for design literatures, the key word for the search will be ‘design method' even though this is expected to generate general results, some not related with the design subject being handled....
8 Pages (2000 words) Essay

Traditional Cyprus House Design

This coursework "Traditional Cyprus House design" aims to carry out material analysis by comparing the suitability of stone and adobe material with that of modern material in the restoration of an old traditional house in rural Northern Cyprus.... It also discusses the factors that influence design.... The study also discusses the main factors that influence the design of houses in the area and determine the choice of material.... Considerations of many factors have also gone into shelter design over the years with things such as climate and weather elements, socio-cultural interactions, and economic activities being taken into considerations....
18 Pages (4500 words) Coursework

Graphic Design in the Public Realm: How Is It Being Used in Buildings in London

The paper "Graphic design in the Public Realm: How Is It Being Used in Buildings in London" highlights that the Graphic design in the Public Realm has been used and translated into buildings in London to a large scale.... hellip; London endeavours to prove the orchestrated move by embracing the advantages of Graphic design in buildings and the public realm.... Graphic design can assume any scale depending on the area and place of application....
8 Pages (2000 words) Case Study

The Concept of Biomimicry in Environmentally Sustainable Design

… The paper "The Concept of Biomimicry in Environmentally Sustainable design" is a brilliant example of a term paper on architecture.... Biomimicry encompasses a design aspect that endeavors to imitate naturally occurring designs and patterns for incorporation in the establishment of sustainable solutions on the premise that nature has solved most problems in a sustainable manner.... The paper "The Concept of Biomimicry in Environmentally Sustainable design" is a brilliant example of a term paper on architecture....
7 Pages (1750 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us