StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Pfizer - Research Paper Example

Cite this document
Summary
Running Head: Pfizer Pfizer Pfizer Introduction This paper is an attempt to explore the Fortune 500 Company, Pfizer, in terms of viability of investment. This paper will introduce the company, its history, and general background, which would be followed by the financial performance and viability of the company for investment…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Pfizer
Read Text Preview

Extract of sample "Pfizer"

Download file to see previous pages

The company was an instant success and by the start of the 20th century, the sales had peaked more than 3 billion dollars (Rodengen, 1999). The drugs of the company reach to almost every country of the world. Currently, the company employs more than 0.1 million people worldwide (Mennen, 2010). During the First World War, the company played an important role in supplying drugs, specially, penicillin for the Allied forces. However, towards the 1940s, penicillin, which was the prime product of the company, became a common drug and its prices went down, therefore, Pfizer decided to search for alternative drugs.

During this time, the company decided to maintain a harmony between its manufacturing and research operations. It was during the 1950s and beyond that, the company focused on international expansions quickly moving to attractive markets such as Brazil, Canada, Cuba, Turkey, United Kingdom, and others (Rodengen, 1999). Feldene (piroxicam) became the first medicine of Pfizer, which was able to hit the 1 billion sales mark in the United States. Despite the fact that the company has suffered from four legal claims from the US Department of Justice, which have created fines, which remain largest for any health care company in the United States, the company still appears to be in good financial shape and sufficient liquidity as well (Mennen, 2010).

“Lipitor Lyrica, Celebrex, Norvasc, Viagra, Xalatan/Xalacom, Detrol/Detrol LA, Zyvox, Geodon/Zeldox, Sutent, and Genotropin are the highest revenue generating drugs for the company” (Pfizer, 2011). Currently, Ian Read, who serves as the President and the Chief Executive Officer of the company at the same time, is leading the company. For the last year of 2010, Pfizer has a gross profit margin of 76.81 percent and a net profit margin of 12.56 percent. With more than 7.9 billion shares outstanding, it has a market capitalization of 165.

29 billion US dollars (Pfizer, 2011). Currently, as of the last financial reports of 2010, the company appears to be in good financial shape when the market place is suffering from a financial crunch. Towards the end of the year 2010, the company declared that it would pay a dividend of 20 cent per common stock for the first quarter of 2011 (Msn Money, 2011). This is an 11 percent increase from last year and would be the 289th consecutive dividend payout, which is a manifestation of the company’s commitment with its shareholders and earning them a decent return on their investment (Sander, 2010).

Another poof of company’s good financial health is the recent wave of merges and acquisitions, which would definitely improve the industry structure by decreasing the rivalry and making the company an even bigger giant. In January 2009, Pfizer acquired Wyeth, a strong rival for around sixty-eight billion US dollars (Sander, 2010). This remains the second biggest merger in the corporate history and makes Pfizer the largest pharmaceutical company on the globe. Pfizer also agreed to buy “King Pharmaceuticals in the fall of 2010 for 3.

6 billion US dollars, which is nearly 40 percent premium considering the last share price” (Pfizer, 2011). Pfizer was the only company in the year 2009 to introduce 14 new blockbuster products and according to the reports of 2010,

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Pfizer Research Paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1422180-pfizer
(Pfizer Research Paper Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/family-consumer-science/1422180-pfizer.
“Pfizer Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/family-consumer-science/1422180-pfizer.
  • Cited: 0 times

CHECK THESE SAMPLES OF Pfizer

Neurontin Lawsuit against Pfizer

The paper "Neurontin lawsuit against Pfizer" aims to discuss the case of Pfizer, which involves a lot of legal and economic issues.... The major legal issue involved in this case is the criminal charges against Pfizer.... Pfizer has cheated the public who put immense confidence on their abilities as the topmost drug manufacturer in the world.... But manufacturers are prohibited from marketing the drugs for such uses that they have not established are safe and effective (Neurontin Lawsuit Results in $142M in Damages Against Pfizer)....
6 Pages (1500 words) Term Paper

Pfizer Stock Analysis Paper

The two giants of the US drug sector, Pfizer and Merck, beat the estimate of the financial analysts for the quarterly result.... (Pierson, 2010) Based on above information, Pfizer is the market leader in sales generation due to its sheer size, workforce and global operations.... Pfizer contributes 17 cents to the final income for every $1 transaction as compared to Merck contributing 47 cents to the net income for every $1 transaction....
5 Pages (1250 words) Coursework

Pfizer Is a Global Pharmaceutical Giant

The industry is characterized by innovations, patent expiries and relaxations, rapid expansions and stringent regulatory environment that have resulted in a handful of players… The present case on Pfizer- a global pharmaceutical giant, is an attempt to analyze the turbulences that had led the senior management and the policy makers at Pfizer to rethink their marketing strategies and the business model.... The case commences with the market segmentation practices and its role in guiding the sales force efforts at Pfizer....
4 Pages (1000 words) Essay

Suppliers Relationship at Pfizer

In the paper “Suppliers Relationship at Pfizer” the author analyzes activity of Pfizer as a multinational pharmaceutical company, which maintained its focus on developing new drugs that can effectively prevent and treat a wide-range of diseases.... Aside from discussing the different degrees of involvement in which Pfizer can establish good relationship with its suppliers.... billion despite the economic recession in some parts of the world (Pfizer, 2010 c)....
10 Pages (2500 words) Essay

Pfizer - Puffery or Deception

The author of this essay "Pfizer - Puffery or Deception" gives detail information about Pfizer.... It would be better if Pfizer employed someone who was a practicing physician so that their claims could be validated.... nbsp; Pfizer should take an advertising approach that uses someone to promote their products who is acceptable to the public.... The best thing for Pfizer to do is to describe all the characteristics of the drug Lipitor—including both the good and bad points—so that customers can gain full knowledge of the product before they purchase it....
1 Pages (250 words) Essay

Pfizer Business Trends

According to the financial reports on the company's website, Pfizer's peer group performance graph indicates very well how the company is performing in the stock market since 2008.... For instance, the graph assumes that $100 was invested in December 31, 2008 by Pfizer, Peer… The graph then shows that, since then, these companies have been performing by increasing their share values in the New York Stock Exchange until the latest report which is the 2013 fiscal Looking at the graph above, the performance of Pfizer has been ever on the increase since 2008....
4 Pages (1000 words) Assignment

Pfizer Pharmaceuticals

(MIOTTI, 2009) Standardization helps a normal of 0.... 1% for every year, or just about 25% of GDP growth.... (MIOTTI, 2009) This is in accordance with figures for other… (MIOTTI, 2009)The second of these measurements is microeconomics.... (MIOTTI, 2009).... And this is definitely what makes this study novel....
3 Pages (750 words) Research Paper

Pfizer Corporation

The Pfizer's profile in operations and market share, economic resources, leadership, and general performance constitute this analysis....  Pfizer is one of the corporations at the top of the corporate web that appears to be synonymous with biopharmaceuticals production and supply in the global market.... hellip; The researcher states that despite its role in making contributions in healthcare, Pfizer has not been spared a skeptical look by the public, the impact of which has generated substantial corporate debate due to the socioeconomic connection thereon....
6 Pages (1500 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us