StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Strategy management - Essay Example

Cite this document
Summary
Introduction This report will provide a strategic fit analysis of Starbucks in one of its global international segment. This report will focus on the strategies and presence of Starbucks in United Kingdom and will provide a comprehensive analysis of its strategies, external as well as internal environment within United Kingdom…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
Strategy management
Read Text Preview

Extract of sample "Strategy management"

Download file to see previous pages

Over the period of time, it has followed an aggressive growth strategy and became more innovative offering additional services. It has also been one of the first global retailers in the world to offer mobile payment checkouts at its several of stores. Through it has followed an aggressive strategy to further penetrate into its existing markets; it has also been more aggressive in terms of market development and has been opening its outlets in various new markets. Starbucks has more than 700 stores in UK, it is operating to be one of the leading coffee makers in the country.

UK is going through an economic recession and overall consumer confidence is relatively low. It was because of this reason that Starbucks suffered losses in UK also however; it is still recovering and is following an aggressive strategy to penetrate into UK market. Macro-Environment Analysis The main factors discussed in this analysis are important because it directly influence the way Starbucks operates in UK market. A careful management of these factors requires effective strategic initiative in order to become more competitive in the market.

Political Factors UK is considered as the mother of democracy in the world with stable government in place. Government is supportive of market economies and is therefore the overall risk of government intervention is relatively negligent. Overall government policies are favorable for the private enterprises and the private property rights and laws are properly in placed. Though UK has strong bureaucracy in place however, government administration and functionaries are supportive of private enterprises with little administrative hurdles in place.

Though UK has a history of nationalizing private companies however it may not be the case considering the overall dynamics of global business. Economic Factors UK is going through economic recession with consistently low or negative economic growth rates witnessed during last few years. Unemployment is on the rise and government has put in place austerity measures to control government expenditure. Due to these factors, overall consumer confidence is low and consumers are withdrawing their consumption to save more.

Recently, UK economy experienced slightly higher economic growth rates due to Olympics however, this may be considered as a seasonal variation. (Monaghan, 2012).  Still the level of unemployment is relatively with more than 2 million people are still unemployed. With the economy further shrinking, it may be possible that the unemployment rates may increase. Social Factors Drinking coffee is becoming a norm in UK though Britain are considered as tea drinkers. Mostly working class professionals as well as youth prefer to drink coffee and is increasingly becoming a social norm in UK.

It has also been suggested that drink coffee is considered as something which high achievers do. Coffee, socially, is being drunk by the working professionals who are looking for some on-the-go boast of energy. Coffee is also being used in offices mostly with different organizations. Technological Factors Technology is relatively changing fast with mobile payments becoming new trends for consumers to paying. The advancement in smart phones and mobile payments technology has brought new changes in the way consumers actually interact and pay.

The impact of online recommendations on the way

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategy management Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Strategy management Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/management/1403338-strategy-management
(Strategy Management Essay Example | Topics and Well Written Essays - 3000 Words)
Strategy Management Essay Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/management/1403338-strategy-management.
“Strategy Management Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/management/1403338-strategy-management.
  • Cited: 0 times

CHECK THESE SAMPLES OF Strategy management

Strategy Management : Petrobras

PETROBRAS strategy management Name: University: Course: Tutor: Date: Introduction PETROBRAS is an integrated gas and oil corporation that has its headquarters at Rio de Janeiro in Brazil.... The key reason I chose to evaluate on PETROBRAS strategy is because the oil and gas are the key players and determinants of the global economy....
10 Pages (2500 words) Coursework

Strategy Management - Innovation, Business Strategies

The paper "strategy management - Innovation, Business Strategies" highlights that rational planning if linked with a tight mechanism of control and systems, the result will be inflexible, hierarchical organization with a resultant stifling with ideas and damping of innovative capacity.... The unexpected success is an affront to the management's judgment.... Top management must keep goals broad and tolerate ambiguity.... management must judge the company's total innovative performance against its innovation objectives....
7 Pages (1750 words) Assignment

Corporate Strategy Management

This case study discusses the corporate strategy management of Starbucks Company which is trying to enter the Indian market.... Strategic corporate management is a continuous corporate process which examines the corporate business status and the industry competition in which the corporate is operating in, assessing the competition and setting goals and strategies to meet new challenges.... The joint venture was a market entry strategy undertaken by Starbucks as it is a more easy way of entering into a new market....
5 Pages (1250 words) Case Study

Tescos Strategy Management

The article initially comprises of the ways in which the strategic environment of an organization gets affected in a crisis situation and then it… onsiders the ways in which the scenario initiates significant changes in products and markets, supply chain structures, people or talent management, and management of corporate identity and reputation.... Any strategy formulation is done by a company in order to gain competitive advantage in the competitive business environment....
7 Pages (1750 words) Essay

Global Strategy Management - Cultural Considerations

To do this, I would advise that our company representatives in India cultivate respect and trust with potential Global strategy management Global strategy management India is a good destination in which to expand business but there are a number of pertinent cultural considerations to take into account when strategizing for entry into the country.... Another change that I would expect in our approach is the emergence of the need to develop plans that anticipate difficulty in getting Indians to accept our less hierarchical management because as much as Indians emphasize relationships they use a highly hierarchical business management....
2 Pages (500 words) Assignment

Strategy management case study

However, the pharmaceutical company later expanded beyond because Jordan had a small market in terms of its population (Haloub & strategy management Case Study: Hikma Pharmaceuticals PLC Hikma Pharmaceuticals PLC Hikma Pharmaceuticals PLC is a multinational pharmaceutical company that focuses on the development of generics, both branded and non-branded.... Exploring Corporate strategy: TEXT AND CASES.... strategy: Process, Content, Context; An International Perspective....
1 Pages (250 words) Case Study

Strategic Management Practices and Theories

Culture is systematic togetherness of behaviors, which involves customs, practices and activities of… This essay will explore how SM theories imply in modern day business practices through the aid of successful strategic management practices When an organization merges its tangible and intangible resources, it keeps the resource-based view (RBV), allowing itself to move in the pool of competition (Abt, 2007).... management scholars view RBV in a slightly different context....
4 Pages (1000 words) Essay

The Strategy Management Consulting Industry

The paper 'The strategy management Consulting Industry' presents a wider area of focus in the modern strategy management sector and is particularly significant in the process of strategic management of operations at both inter-firm and intra-firm levels.... hellip; The management consultancy industry in general and strategic management consultancy industry, in particular, has followed a growth trajectory that has little or no parallel during the current decade....
6 Pages (1500 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us