StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Segmentation, Targeting and Positioning of Volvo in the US - Report Example

Summary
This report "Segmentation, Targeting and Positioning of Volvo in the US" includes evaluating the business strategies and functions of Volvo with appropriate marketing theories and frameworks and how they contribute the Group to achieve its strategic and commercial objectives. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful

Extract of sample "Segmentation, Targeting and Positioning of Volvo in the US"

Download file to see previous pages

Founded in the year 1927, Volvo is one of the leading manufacturers and marketers in the global heavy commercial and personal vehicle producing business industry. Since its inception, Volvo has been pioneering in the global commercial and heavy equipment manufacturing industry (1Volvo Group, 2014). The striving development in production using a unique set of Research and Development initiatives has substantially enabled the Group to achieve its own benchmark in the emerging vehicle and heavy equipment manufacturing business industries.

With regard to the business functions of the organization, the Group has been witnessed to obtain its commercial objectives in manufacturing and marketing trucks, construction equipment, buses along with marine and industrial engines (Volvo group, 2014). Headquartered in Goteborg, Sweden, the business operations of Volvo also provides comprehensive financing and service solutions across different developed and developing nations of the world. The financial solutions provided by the Group is one of the major competitive sectors of Volvo to build its long-term relationship with valuable groups of stakeholders including customers, dealers, vendors along with other suppliers.

Currently, Volvo tends to perform its extensive business operations across global nations. The group has recently increased the size of its business domain across the global markets using its different strong brands. The truck brands of the group include few dominant names such as Volvo, Renault, UD Trucks, Mack and Eicher (Volvo group, 2014). The brands associated with manufacturing heavy construction equipment of the Group are Volvo and SDLG that facilitate to encompass a wider area across different Western and Asia Pacific markets.

Correspondingly, the Group is also observed to achieve major success using its exceptional and luxury bus brands.

...Download file to see next pages Read More

CHECK THESE SAMPLES OF Segmentation, Targeting and Positioning of Volvo in the US

Marketing case study ( Fox's Biscuites)

With a 10.... percent of brand share in the United Kingdom, Fox's Biscuits has at present evolved as the UK's second brand in terms of holding market position.... Fox's Biscuits is a popular brand name in the country, especially known for its quality and the sustained level of quality performance throughout the past several years....
17 Pages (4250 words) Essay

The Automobile Industry of Canada

With WTO policies of free trade there is no more legislation in Canada which supports the BIG three of the us automobile industry.... LAUNCH OF PEUGEOT CARS IN CANADA Submitted by Executive Summary Peugeot, a French company is ranked sixth in the international ranking of the automobile industry....
16 Pages (4000 words) Essay

Consumer Segmentation Process

Product positioning is used by companies to offer specific products to specific group of people.... In this case study the major emphasis will be on market segmentation process with special reference to the program of NHF.... This brand is gradually creating market segmentation in a unique way.... It has changed the whole scenario of market segmentation process.... The market segmentation plays important role during this process....
5 Pages (1250 words) Case Study

The Benefits of Cycling: A Marketing Opportunity for Powerbike in Thailand

The promotional policy and the positioning strategy is also underlined in the project.... The report highlights the overview of the company and its product and services.... Apart from that the report also emphasizes on the matters related to marketing opportunity of Power bike in Bangkok....
12 Pages (3000 words) Term Paper

Fords marketing strategy The Way Forward

Not only did the company experienced an increase in sales during this difficult time but it also saved on cost when it sold its volvo subsidiary to leave its maturing market in Europe.... These are market segmentation, refocused marketing effort and pricing in addition to cutting costs....
3 Pages (750 words) Case Study

Marketing home work

Indeed, STP or segmentation, target and positioning help firms to evolve effective strategic market plans to influence the buying decisions of the target market.... Through right positioning, it was able to revive its declining profits (Mullins & Walker, 2009).... targeting is defined by marketing products to specific segment of the market (Yankelovich & Meer, 2006).... nswer 4 segmentation refers to demography of the consumer vis-à-vis age, gender, income group etc....
2 Pages (500 words) Essay

Marketing Plan for Yamaha in Indonesia

Considering the case of Yamaha in Indonesia, this report will focus on discussing the strategies used by Yamaha upon positioning and launching its automatic motorcycles in Indonesia.... The paper 'Marketing Plan for Yamaha in Indonesia' discusses the failure of Yamaha Indonesia launching, which was due to lack of sufficient information concerning the product preferences of its target consumers....
15 Pages (3750 words) Case Study

Individual Marketing for a New Product of Travolta Car

However, the level of market segmentation will differ as it will be based on the concentration of high-end income group customers.... The paper "Individual Marketing for a New Product of Travolta Car" describes that quickly becoming one of the most influential channels, media sites will facilitate mass awareness....
8 Pages (2000 words) Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us