StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Castle Bingo - Book Report/Review Example

Cite this document
Summary
Customer Relationship Management (CRM) can be defined as an information industry expression which covers all the methodologies, software and internet capabilities which enable an organisation to manage its relationship with its members in an organised way. CRM is “ a process…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Castle Bingo
Read Text Preview

Extract of sample "Castle Bingo"

Download file to see previous pages

32 cited Heczkova & Stoklasa, n.d.). It is an undisputed fact that CRM can benefit all organisations; both small and large. The traditional belief is that small businesses are more capable of understanding customer needs as there are more chances of face to face interaction. However, the whole scenario of CRM is presently inextricably linked to information technology. Presently, organisations use sophisticated CRM technology which enables them to analyse customers’ past behaviours so that they can better expect future trends.

As time passed, CRM gained more and more complexity. At present, the uses of CRM range from calculating average revenue from customers, calculating average order size, identifying profitable customers, offering individualised prices and services, analysing historical pricing and sales trends, and so on. In the opinion of Jakubikova (2008, p. 44) “the intention of customer relationship management is to build strategy of partnership which will help to cultivate relationship and increase its value”.

As Dohnal (2002, p. 18) observes, customer relationship management has grown markedly and it includes various factors including company employees, company processes, and information technology (Heczkova & Stoklasa, n.d). Its main intention is to enhance customer loyalty which leads to better profitability. In simple words, CRM has become a necessary part of company culture. For a business like Castle Bingo, CRM will help track what games are more selected by more customers and it will also help identify the potential customers.

Moreover, the CRM system will be useful in identifying any regular customer leaving business and any new customer becoming regular. With this information in hand, it will be possible for the company to give more individualised offers so that future sales can be boosted. Moreover, it is useful in understanding what is the appropriate time to make a move to retain a customer who is otherwise likely to leave. Thus,

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Castle Bingo Book Report/Review Example | Topics and Well Written Essays - 1750 words - 1”, n.d.)
Castle Bingo Book Report/Review Example | Topics and Well Written Essays - 1750 words - 1. Retrieved from https://studentshare.org/miscellaneous/1612411-castle-bingo
(Castle Bingo Book Report/Review Example | Topics and Well Written Essays - 1750 Words - 1)
Castle Bingo Book Report/Review Example | Topics and Well Written Essays - 1750 Words - 1. https://studentshare.org/miscellaneous/1612411-castle-bingo.
“Castle Bingo Book Report/Review Example | Topics and Well Written Essays - 1750 Words - 1”, n.d. https://studentshare.org/miscellaneous/1612411-castle-bingo.
  • Cited: 0 times

CHECK THESE SAMPLES OF Castle Bingo

The Role of Marketing Assistant of Cardiff HQ for Castle Leisure

This paper describes the role of the marketing assistant of Cardiff HQ for castle Leisure.... It also focuses on market research, sample design, target population, sampling frame, sampling technique, sample size, the process of execution and data analysis.... hellip; The world of the 21st century promotes an environment of rapid change and development....
8 Pages (2000 words) Case Study

The Life Of A Knight

Typically, when the son of a knight reached age six, he was sent to a nearby castle where he was educated in knighthood.... Fabled in romantic tales for the many centuries since; knights are perceived to ride tall on horseback clad in shiny armor heading off to glorious battle for country and king....
5 Pages (1250 words) Essay

Life of a Medieval Knight

One of the most easily-recognized aspects of the life of the knight is his castle.... The idea of even having a castle was rooted in the need to defend the land; it was a necessity for protection from Viking or other foreign raiders as well as rival political factions in the kingdom.... As civil society developed, the castle evolved into a center of commerce, more comfortable quarters for the knight's family and servants as well as a key military defense post....
5 Pages (1250 words) Essay

Architectural History: The Architecture of Hogwarts

hellip; Hogwarts castle is a magnificent building, consisting of all the splendors of any ancient, beautiful castle, but containing glimpses into the imaginative mind of its creator, J.... However, trying to find a place to house these young witches and wizards had not been an Though most castles are glorious and impressive as they are, ordinary people would not be filling the halls of Hogwarts castle, and therefore required a building that truly played up on the magical surroundings of this magical school....
5 Pages (1250 words) Essay

Sandcastles argument

The mind is the source of inspiration for human beings and this castle is an imprint Jones- I believe sand castle is putting ones ideas and dreams in to form.... Our imagination strengthen our believes and motivates us to built our life like this sand castle.... Then as long as this sand castle exists it is real for me and you.... In the same way this sand castle is the creation of someone's mind and it as real as your purpose to live....
6 Pages (1500 words) Assignment

Robert Bruce and His Role in the Scottish Society

He was a famous warrior who that went on to prove his worth until his death in 1329, where he fought successfully during his reign to make Scotland an… As such, he should continue being a hero in his home country as a sign of recognition for his bravery.... He received much recognition for his ability to defeat armies much larger than his and was eager to have his country attain independence from the English....
8 Pages (2000 words) Essay

The Construction of the Himeji Castle

This work called "Himeji castle" focuses on the oldest existing building in the world with a rich background of history.... The author outlines the exact location of this stately piece of historical art, the construction of the castle, the interior architectural design, the pecularities of every room.... hellip; Apart from being the most famous castle in Japan, it is also among the most visited castle in the country owing to its rich cultural background....
5 Pages (1250 words) Essay

Carole King Overview

The author of this paper "Carole King Overview" focuses on Carole King as a songwriter and personality with the purpose to analyze the impact of her career on the music industry in the USA.... The study concerns the reason why this songwriter is considered an icon in the music business.... hellip; She has established industry standards and she is a rare example of the situation when a songwriter does not try to hide from publicity and actively writes songs for a personal career alongside commercially successful songs for other performers....
10 Pages (2500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us